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Effortless cool….The New Icons Collection

New icons
The M.O.D’s – the Models Off Duty. Effortless, stylish and very very cool. Its not just the endless legs and perfect skin – its the clothes. They always look so well put together but so relaxed. Many would argue that with designers at their disposal they will always look good –  but most models often just work simple basics – styled well.  A textured skirt, an awesome jacket, little boots.

H & M know this and have launched a fantastic range called The New Icons. 

This pre Summer collection just hit stores and is inspired by real life models – Joan Smalls, Daphne Groeneveld, Lindsey Wixon and Liu Wen – who are showcasing the collection.  Statement tees, ankle boots, long skirts,  the ultimate leather jacket, fringed bags, an on trend lace mini and wide brimmed hat – classic with a boho feel. Inspired by the girls own wardrobes. Perfect for all the Summer festivals. Wearable, affordable, well done H & M!





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